Converting Articles into Downloads: The Intersection of Media and Podcasting

How can a podcast network use its editorial engine to make individual shows more visible, and does this strategy offer a real solution to the discoverability problem?With podcasts often lost in the shuffle, The Charisma Podcast Network offers an opportunity to transform audience reach and podcast growth through content- and article-driven workflows.John Matarazzo is the Media Manager at Charisma Media, with experience spanning legacy media and digital audio. After starting as a TV producer and moving into podcasting, he’s helped scale a faith-oriented podcast network within a 50-year-old publishing company, juggling workflows for about 70 shows and leveraging article-driven discovery methods for his podcasters and readers.Listen For:00:00 Understanding podcast discoverability06:35 Charisma Media's early growth story10:24 Improving podcast discoverability15:23 Building a podcast network foundation18:06 Improving podcast management22:28 Joining the Charisma Podcast Network27:31 Innovative podcast discoverability feature29:40 Diversity within the podcast network32:10 Increasing website content output36:11 Expanding podcast reach with video42:07 Finding purpose and making an impact50:44 Discussing network systems and collaborationCONNECT WITH GUEST: JOHN MATARAZZOMEDIA MANAGER FOR CHARISMA MEDIACharisma Podcast Network | Charisma Magazine | LinkedIn | YouTubeJohn's Podcast rec: No Dumb Questions - https://pod.link/1204701206 | John's Book rec: The Power to Prosper by Cap Chatfield - https://amzn.to/4euwJdzCONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS FOR RSS.COMWebsite | LinkedInGreg’s book rec: Return on Courage by Ryan Berman - https://amzn.to/4tIyOXZSystems, Sponsors, and Partners:Hosted with RSS.com Podcast HostingProduced by Stories & Strategies Content Repurposed with Castmagic Podcast Project Management with Northflow