Conviction Over Hype: Building Real Products in Web3 with Chinmay, Percs & Basket.farm episode artwork

EPISODE · Apr 17, 2025 · 45 MIN

Conviction Over Hype: Building Real Products in Web3 with Chinmay, Percs & Basket.farm

from BuildBetter - interviews with tech founders

SummaryWhat happens when a dev agency founder becomes a Web3 believer, builds tools for Fortune 500s, and ends up creating one of the most exciting products in Farcaster land? Find out in this candid and idea-packed episode with Chinmay, founder of Percs and Basket.Farm.We go deep on:- Chinmay’s journey from agency life to building in crypto- Lessons from building with Budweiser, Playboy, Coinbase & more- The rise of token baskets and what they unlock for creators- Behind-the-scenes look at Basket.Farm’s product strategy- Why Farcaster Frames might be the future of onchain UX- His controversial take on whether Basket even needs a token!Chinmay shares rare insights from years of shipping in crypto, experimenting during bear markets, and building through conviction, not hype. Whether you're a Web3 founder, creator, or just crypto-curious, this one’s full of gold.Stick around to hear how Zora, Base, and meme coins might collide in a new type of curated art portfolio — and why the best thing Basket could do is not launch a token… yet. (at least I hope!) Chapters00:00 Introduction to Cinmai and Farcaster01:31 Cinmai's Journey into Web3 and Blockchain03:45 Transitioning from Agency Work to Product Development09:56 The Birth of Perks and Product Development16:04 Building the First Product: Token Gated Shopify23:00 The Evolution of Ideas and the Concept of Baskets29:15 Demonstrating the Basket Creation Process32:40 Understanding Token Limitations34:49 Exploring Zora Coins and Art Portfolios38:57 Optimizing the Basket Creation Process45:12 Business Model and Market Strategy for Baskets53:10 Debating the Need for a TokenMY GUEST LINKS:Chinmay on X (Twitter): https://x.com/chinmaydotethChinmay on Farcaster: https://warpcast.com/chinmay.eth Support the showI hope you liked today's episode. If you have any comments please reach out on socials, and let's chat. And as always, don't forget to sign up for Web3Magic and follow me across social media to enjoy the colorful ride!COLLECT THIS EPISODEOn Pods.Media: https://pods.media/web3-magic Listen in your favorite app:Watch & Subscribe on YouTube - http://tinyurl.com/w3m-youtubeListen & Subscribe on Apple - http://tinyurl.com/w3m-appleListen & Subscribe on Spotify - http://tinyurl.com/w3m-spotify FOLLOW US: Subscribe and see all episodes - https://web3magic.xyz Follow Web3Magic (X) - https://twitter.com/Web3MagicHQ Follow BFG (X) - https://twitter.com/aka_BFG Follow BFG (Farcaster) - https://warpcast.com/bfg Follow Web3Magic channel (Farcaster) - https://warpcast.com/~/channel/web3magic

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Conviction Over Hype: Building Real Products in Web3 with Chinmay, Percs & Basket.farm

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