COOK: How COOK Scaled to £100 million, 1600 Employees, 90 Stores and 900 Concessions Without Entering a Super Market - Ed Perry

3 am. Wide awake.Even at £100 million turnover, the sleepless nights never go away.Ed Perry founder of COOK struggles and suffers.I bloody love COOK.COOK coalesced through my childhoodSpag bowls, Fish Pies, LasagneWarm hugs in cold freezers.Palaver of a Day - Choccy pud pud melts the stress awayEd's built a marvellous mensch of a business:* For the last 9 years, COOK’s featured in the top 100 Best Companies To Work For list.* 2021 ranked as the #1 Food & Drink Company To Work For.* + £100 million, 1600 employees, 90 stores, 900 concessionsWhisked and folded in all of COOK’s success is thick lashings of grit, graft and resilience.ON THE MENU:1. Why the first year’s is Meant To Be Hard - Hang in There + Show Up Everyday2. Why you *DON’T NEED* Market Research to Create Insane Products - Have a Panel of 5 Believable People3. Why COOK Said NO to Supermarkets and The Best Brands Define Themselves by what they say No To4. Why you MUST have a Healthy Paranoia About Your product - Never Cut Corners to Unlock more Customers5. Why Pricing is an Art Not a Science - Customers Don’t Shop with an Excel Spread Sheet🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)