EPISODE · Feb 8, 2026 · 48 MIN
Cooki Haircare: Scaling a Solid Shampoo Brand Without Big Teams, Big Spend, or Chaos | #593
from Add To Cart: Australia’s eCommerce Show · host Nathan Bush
Can ecommerce still be simple? And can it still scale?Cooki Haircare is a solid shampoo and conditioner brand Jaimee and her husband Lucas acquired as a “business in a box”, originally doing just four sales a day. Fast forward, and the brand is now generating over $3 million in annual revenue, powered by a lean team, a tight channel mix, and an unusually deep connection with its customers.Today’s conversation is a masterclass in restraint, and why sometimes, doing less is what unlocks growth.Today, we’re discussing:Scaling ecommerce profitably with a lean, lifestyle-first setupWhy focus on one channel can outperform spreading across manyUsing customer reviews as a growth engine, not just social proofBuilding a niche brand through product obsession and clarityHow deep customer understanding drives conversion, bundles and retentionConnect with JaimeeExplore Cooki HaircareSubscribe to the Add To Cart newsletter SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community
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Can ecommerce still be simple? And can it still scale? Cooki Haircare is a solid shampoo and conditioner brand Jaimee and her husband Lucas acquired as a “business in a box”, originally doing just four sales a day. Fast forward, and the brand is now generating over $3 million in annual revenue, powered by a lean team, a tight channel mix, and an unusually deep connection with its customers. Today’s conversation is a masterclass in restraint, and why sometimes, doing less is what unlocks growt...
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Cooki Haircare: Scaling a Solid Shampoo Brand Without Big Teams, Big Spend, or Chaos | #593
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