Cookie meltdown pt 2 - first party data flashpoint looms for marketers and they don’t know it

The cookie meltdown, a new era of consumer consent for personal data use and tracking will hit marketers first party data strategy as hard as media and tech companies. News Corp’s Suzie Cardwell, Publicis-owned Performics' Jason Tonelli and Andy Lark outline the disruptive regime change most brands are missing in the second part of the cookie meltdown series with Mi3’s Paul McIntyre.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.