Cookies - Retargeting, Spam & Chocolate Chips!

On this episode of The Marketing Show, we look at Cookies and there use in data driven marketing. But before we even do that, we first break down what a cookie actually is, as it tends to be one of those terms that people use but don't actually understand. Following on from that, we discuss the different ways cookies can be used by marketers before contemplating the future of the humble cookie as 3rd party cookies look to be almost completely phased out by 2022. If you like the episode, make sure you hit subscribe and leave us a 5 star review on Apple Podcasts!