Cookies – Spuren im Netz

Das Geschäft mit der Online-Werbung Episode 66: Telepressure Der Druck ständig erreichbar zu sein, ist allgegenwärtig. Die Folgen der sogenannten Telepressure sind allerdings nicht zu unterschätzen. Im IT-BUSINESS Podcast gehen wir mit Dr. Ralf Ebbinghaus, Geschäftsführer bei Enreach auf das Phänomen ein und geben ein paar praktische Tipps an die Hand. Mit Sarah Böttcher (IT-BUSINESS), Ann-Marie Struck (IT-BUSINESS) und Dr. Ralf Ebbinghaus (Enreach) Bild: ©pathdoc-stock.adobe.com –(M) Carin Boehm

What this episode covers

Gespenstisch ist das schon, wenn man gerade auf der Suche nach einem neuen Handy ist, und plötzlich überall Smartphone-Werbung auftaucht. Mit Cookies versuchen die Anbieter, mehr über ihre Kunden zu erfahren und die Werbung passgerecht auszuspielen. Bild: © faithie-stock.adobe.com

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