Cookware and Bakeware Retail Market Trends in the US

Erika Sirimanne, Head of Home and Garden at Euromonitor International, recently discussed cookware and bakeware trends with Penny Rosema at the US Cookwares Manufacturers Association (www.cookware.org). During this podcast Erika discusses how bakeware (i.e. ovenware) grew faster than stove top cookware in 2018 in the US, as well as how consumption patterns for cookware and bakeware differ from region to region. Erika showcases some examples of how the smart home, sustainability and urbanisation are influencing cookware product innovation, as well as how consumers cook in the US and globally.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.