Cool Streetwear Shopping and Harbingers of Failure

On this podcast, we talk marketing strategy. Cathi Bond loves her Stan Smith footwear (like, a lot!) so she was intrigued when she came across Stockx, a streetwear social shopping platform. Read more at PSFK. Meanwhile, Nora read an interesting article on so-called Harbingers of Failure: people who tend to pick products, and even political candidates, that don't succeed (via BoingBoing). Nora thinks they could be seen as niches to target rather than signals of 'failure'.