CoOp Category Director: How Challenger Brands Can Build Stronger and More Profitable Partnerships with The Co-Op - Rebecca Oliver-Mooney

My latest guest on HUNGRY. is INSANE!! Rebecca Oliver-Mooney heads up Innovation, Dairy and Category buying at The Co-Op. ROM set up Co-op’s incubator programme - designed to help challenger brands work more closely with The Co-Op.  Post our convo, a HUGE shift erupted in my approach to “selling”: IT’S NOT BUYER VS. SUPPLIER. IT’S BUYER + SUPPLER = WIN-WIN PARTNERSHIPS.ON THE MENU:* HOW TO SELL YOUR BRAND STORY IN A LANGUAGE THAT ACTUALLY SPEAKS TO A BUYER - ALWAYS ASK “SO WHAT? *HOW TO SMASH A BUYERS MEETING WITHOUT KANTAR AND NIELSEN DATA - UNDERSTAND YOUR SHOPPER* HOW BRANDS CAN FIND THEIR UNIQUE BRAND D.N.A. IN CROWDED CATEGORIES - WHO DO YOU WANT TO BE AT THE DINNER PARTY?*WHY TOO MUCH DISTRIBUTION CAN BE A PROBLEM AND WHAT TO DO ABOUT IT - QUALITY VS. QUANTITY OF DISTRIBUTION* WHAT TO DO WHEN YOU’RE ABOUT TO BE DELISTED - HOW TO NAVIGATE THAT CONVERSATION WITH YOUR BUYERWant more? Follow me on LinkedIn for extra content: https://www.linkedin.com/in/daniel-pope/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)