Cooper Rowe | Athletic Communications Student Assistant, University of Minnesota

Front Office U welcomes Cooper Rowe.Cooper is a student at the University of Minnesota and has quickly built an impressive resume in athletic communications and sports media. He currently serves as a Lead Social Media Student Intern with Gopher Athletics while also gaining experience with organizations including the Minnesota Vikings, USA Basketball, Northwestern Athletics, Snapback Sports, and Everything College Hockey. Through these roles, Cooper has developed expertise in social media strategy, live event coverage, athletic communications, and digital storytelling across collegiate and professional sports.Cooper's passion for sports media began early and has led him to pursue opportunities across nearly every level of the industry. From covering NCAA championships and Big Ten tournaments to creating content for international basketball events and professional sports organizations, he has embraced hands-on experiences that have allowed him to build a diverse portfolio while still in college.In this conversation, Cooper shares how he has intentionally sought out opportunities to accelerate his career, the importance of networking and saying yes to new experiences, and the lessons he's learned working with some of the biggest brands in sports. He also discusses balancing multiple internships, creating engaging digital content, and why versatility has become one of the most valuable skills for aspiring sports professionals.Connect with Cooper on LinkedIn