Coors and the Birth of Colorado’s Beer Identity | Denver News

Since 1873, Coors has brewed more than beer—it’s helped shape Colorado’s identity, economy, and image. From its mountain-water roots in Golden to surviving Prohibition by brewing malted milk, to becoming the iconic Coors Banquet, the brewery masterfully tied itself to the Rocky Mountain mystique. While it faced backlash for exclusionary practices and union resistance, Coors’ legacy is undeniable: it turned Colorado into “The Beer State” and paved the way for today’s craft beer boom, even supporting new brewers along the way. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/ce1dce5c947409df