Coors Light. From state of beer to state of mind

from On Strategy Showcase · host On Strategy Showcase

From "Cold & Refreshing" to "Choose Chill," Mischief and Coors Light are evolving the brand's positioning, resulting in new, unexpected and wonderfully entertaining work. We're joined by Marcelo Pascoa, VP Marketing at Coors and Nimisha Jain, EVP, Strategy at Mischief. Thanks to Tracksuit (the affordable brand tracking solution) for supporting our show.

Episode metadata supplied by the publisher feed · Published May 11, 2025

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Coors Light. From state of beer to state of mind

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