COPY Hims' $60M/Month Marketing Strategy

I've uncovered something fascinating in the digital marketing world, and I need to share it with you. I'm diving deep into Hims.com – a company that's literally spending half its revenue on marketing and making it work brilliantly. We're talking $182 million in a single quarter, 77% year-over-year growth, and yes, they're still turning a profit. But here's what really got my attention. I'm going to walk you through their entire playbook, showing you exactly how they're breaking every rule we thought we knew about digital marketing. In this episode: 1. Learn why their surprisingly minimal website actually outperforms cluttered competitors 2. Discover why they're moving away from trendy UGC toward big-budget video campaigns 3. Learn the content strategy that's generating over a million visitors monthly. Plus, I'll show you the surprising areas where even this marketing powerhouse is struggling. Whether you're running a startup or managing a major brand's marketing budget, I'm sharing the practical strategies you can steal from one of digital marketing's most ambitious success stories. Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the show notes: ⁠https://exposureninja.com/podcast/344/ Watch this as a video instead: https://exposure.ninja/hims-marketing-strategy Listen to these episodes next: The Best SEO Strategies for 2025 ⁠⁠⁠https://exposureninja.com/podcast/341/⁠ How Digital Advertising Works in 2025 https://exposureninja.com/podcast/343/ Copy This FLAWLESS Content Marketing Strategy in 2025 https://exposureninja.com/podcast/extra-044/