COPY THAT #11 "Beer Campaigns, Ludovico Einaudi, & What's Your Favourite Scary Movie?" with Stuart Davis

This week, Lewis is joined by freelance copywriter Stuart Davis to talk freelancing, finding your tone, and why value is such a keyword in copywriting today.From early days freelancing straight out of university, to years working with agencies on tech and manufacturing content, to carving out his own consultancy approach, Stuart shares how he balances briefs, adapts tone of voice, and why he's proud of the full body of work rather than any single project.They also dive into AI, the challenges of networking as a reserved creative, and the value of collaboration with other disciplines.Find Stuart on LinkedInVisit his website, Creative Imp