COPY THAT #16 "Cautionary Tales, Insurance/Isnurance/Insunarce & Alien vs Predator" with Anne East

This week, Lewis is joined by freelance copywriter Anne East to talk career zigzags, long-form writing, and the curious joy of falling down research rabbit holes.From Cosmopolitan work experience to a decade in retail buying, to a local authority web author job and finally 10 years of freelancing, Anne shares how she built a flexible career around writing, parenting and sheer persistence. Anne talks methodical writing, agonising over intros, why cleaning the kitchen is often the best cure for writer’s block, and the power of clear, simple copy over unnecessary complexity.They also talk about the underappreciated gem that is Alien vs Predator, the beauty of listening to Chopin in the rain, and the glory that is Alan Menken's score for Disney's The Hunchback of Notre Dame.Find Anne on LinkedInVisit her website, Black Stag Copy