COPY THAT #2 "Piano Music Means It's Serious" with Emily Redman

In this episode, host Lewis sits down with freelance copywriter Emily Redman to talk about her journey from journalism graduate to agency life, and why she recently took the leap into freelancing.From rewriting AI-generated copy to working on high-stakes projects for billion-dollar brands, to admitting her creative process is “chaotic” (in the best way possible), Emily shares candid insights, plenty of laughs, and a refreshing take on the “niche vs. generalist” debate.If you’ve ever wondered what it’s really like to go freelance, or want to hear two writers swap stories about travel, late-night deadlines, and even classical piano playlists, this is the episode for you.Connect with Emily on ⁠LinkedIn⁠.