COPY THAT #4 "NME, Wind Turbines & Belle and Sebastian" with Lauren Holden

In this episode, Lewis is joined by freelance copywriter Lauren Holden to talk about her route from local journalism to agency life, and why one “dream job” wasn’t what it seemed. Lauren shares how she quit with nothing to go to, how healthcare became her unexpected niche, and the honest reality of writer’s block.From pitching NME and running music columns to conceptual campaigns about ice cream (yes, really), Lauren opens up about collaboration, client feedback, and why she’ll always defend the em dash. She also gives her take on AI tools.If you’re curious about finding your voice across industries, balancing tone with client goals, and keeping your writing human in a noisy digital world, this one’s for you.Connect with Lauren on LinkedIn, Instagram, and at laurenholden.co.uk.