COPY THAT #7 "Mind Monkeys, Potatoes & 11/22/63" with Michelle Robinson

from QuadCast: A Digital Marketing Podcast · host AlphaQuad

This week, Lewis is joined by Michelle Robinson, a former NHS mental health professional who pivoted into copywriting after a single Facebook post led to ten same-day enquiries. They talk freelancing from zero to sustainable, values-led work; writing for therapists and agriculture; and why “what’s in it for me?” beats technical jargon every time.Michelle shares her whiteboard-first process, her cure for writer’s block, and how to balance safe options with a wild-card idea clients didn’t know they wanted. There’s a clear-eyed take on AI, plus mentoring, imposter syndrome, and the Stephen King must-read that sharpened her craft.Find Michelle on LinkedIn and at michellerobinsonwriter.com

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This episode is 1 hour and 4 minutes long.

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This episode was published on October 3, 2025.

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