COPY THAT #8 "Yearbooks, Instrumental Metal & Talking to Your Dog" with Cassidy Grigg

This week, Lewis is joined by Cassdy Grigg, freelance copywriter (and our first international guest!), to talk yearbooks, SaaS, and making freelancing work on her own terms.From award-winning high school yearbooks and in-house SaaS marketing to surviving layoffs and building a freelance career, Cassidy shares how she writes audience-first, why websites and emails are her sweet spot, and how she uses AI transparently.They also talk about curing writer's block by literally talking it out, the strange dichotomy between Instagram and LinkedIn with their "style over substance" and "substance over style" attitudes, and how LinkedIn got fun once Cassidy stopped overthinking it.Find Cassidy on LinkedIn.Visit Cassidy's website.Subscribe to Cassidy's newsletter, Sloppy Copy.