Copying your way to increased innovation, creativity and competitive advantage - Interview with Mark Earls

Today’s interview is with Mark Earls, a writer and consultant to business and government on marketing and communications as well as being a leading thinker on brands and behaviour. He joins me today to talk about his new book: Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas. This interview follows on from my recent interview: Customer experience: UK brands are 2-3 years behind the US – Interview with David Conway of Nunwood – and is number 141 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.