Copywriter Anna Rogan
Anna had built a career across corporate and government comms in Melbourne. But if she wanted to move her family out of the city and that meant first meant transforming the way she worked. Anna set out to prove she could match her past income, now as a freelance copywriter. The seeds she planted in the city are now bearing fruit. From a farm in rural Victoria she’s reaping the rewards - a business that feels good and that runs around her kids. Today she’s questioning the external pressures that tell us to ‘scale’. The farmers before them planted olive trees. That doesn’t mean it’s a business for her. Just because other copywriters before her have grown with subcontractors and products, does she have to follow them too?
Episode 298 of the Being Freelance podcast, hosted by Anna Rogan, Steve Folland, titled "Copywriter Anna Rogan" was published on March 12, 2023 and runs 53 minutes.
March 12, 2023 ·53m · Being Freelance
Summary
Anna had built a career across corporate and government comms in Melbourne. But if she wanted to move her family out of the city and that meant first meant transforming the way she worked. Anna set out to prove she could match her past income, now as a freelance copywriter. The seeds she planted in the city are now bearing fruit. From a farm in rural Victoria she’s reaping the rewards - a business that feels good and that runs around her kids. Today she’s questioning the external pressures that tell us to ‘scale’. The farmers before them planted olive trees. That doesn’t mean it’s a business for her. Just because other copywriters before her have grown with subcontractors and products, does she have to follow them too?
Episode Description
Anna had built a career across corporate and government comms in Melbourne. But if she wanted to move her family out of the city and that meant first meant transforming the way she worked.
Anna set out to prove she could match her past income, now as a freelance copywriter.
The seeds she planted in the city are now bearing fruit. From a farm in rural Victoria she’s reaping the rewards - a business that feels good and that runs around her kids.
Today she’s questioning the external pressures that tell us to ‘scale’. The farmers before them planted olive trees. That doesn’t mean it’s a business for her. Just because other copywriters before her have grown with subcontractors and products, does she have to follow them too?
Anna goes into detail about how she has built her website and her business to work around her family. So much insight AND the sound of Australian birds too - you're in for a treat!
You'll find full show notes and transcript for this episode at beingfreelance.com
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JOIN THE COMMUNITY
You're not alone being freelance.
Come and hang out with your BFFs (Being Freelance Friends).
beingfreelance.com/community
NEW TO FREELANCING? THERE'S A COURSE FOR YOU!
The Being Freelance course is made for you!
Take the course and you'll also get 6 months FREE community membership.
FREELANCER MERCH
Get Being Freelance merchandise at beingfreelance.com/shop
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