Copywriter Eddie Shleyner
In 2014 Eddie started the Very Good Copy blog to educate himself. But he wasn’t the only one loving it. As it grew in popularity, people started reaching out, offering him work. He turned them down. Until in 2020, an opportunity came along that was too good to refuse. Freelance it was then. Hear Eddie on: building his newsletter audience, creating courses, the danger to work/life balance when you get a ‘high’ from creating, and the importance of not just growing for growth’s sake.
Episode 309 of the Being Freelance podcast, hosted by Eddie Shleyner, Steve Folland, titled "Copywriter Eddie Shleyner" was published on December 17, 2023 and runs 47 minutes.
December 17, 2023 ·47m · Being Freelance
Summary
In 2014 Eddie started the Very Good Copy blog to educate himself. But he wasn’t the only one loving it. As it grew in popularity, people started reaching out, offering him work. He turned them down. Until in 2020, an opportunity came along that was too good to refuse. Freelance it was then. Hear Eddie on: building his newsletter audience, creating courses, the danger to work/life balance when you get a ‘high’ from creating, and the importance of not just growing for growth’s sake.
Episode Description
In 2014 Eddie started the Very Good Copy blog. Using it to educate himself, to explore copywriting techniques whilst working in-house. But he wasn’t the only one reading it. As it grew in popularlity, people started reaching out, offering him work.
He turned them down. Until eventually in 2020, an opportunity came along that was too good to refuse. So he quit his job and went full-time-freelance.
In our conversation Eddie shares the process of building his newsletter audience, his decision to create courses whilst not abandoning client work, the danger to work/life balance when you get a high from creating, and the importance of not just growing for growth’s sake.
FULL SHOW NOTES and TRANSCRIPTION AT BEINGFREELANCE.COM
02:04 The Growth of Very Good Copy
02:58 Transitioning to Freelance
03:52 The Power of LinkedIn for Growth
05:12 Taking the Leap into Full-Time Freelancing
06:02 Maintaining a Steady Stream of Leads
06:57 Choosing Projects and Setting Rates
08:44 The Importance of Testimonials
10:37 The Role of Regular Content Creation
15:14 Launching a Course
17:19 Balancing Work and Life
18:52 The Challenges of Freelancing
20:23 The Role of Social Media in Growth
23:59 The Importance of Craft and Growth
25:10 The Support System Behind Very Good Copy
26:55 Advice for New Freelancers
27:57 The Role of Luck in Success
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