Copywriting & LinkedIn (Leah Morris)

How do you make LinkedIn work for your business? What makes great copy actually sell? And is AI about to change everything in advertising? In this episode of Creative Creatures, Key sits down with senior copywriter Leah Morris to talk all things copywriting, ACA Award School (Advertising) LinkedIn strategy, and the future of the industry. They go way back to Award School, where they honed their craft, and have worked together in major agencies, shaping campaigns that connect. They cover: • How to use LinkedIn effectively as a business owner • What makes great advertising copy and how to break into the industry • The role of AI and ChatGPT in copywriting and whether it’s a threat or a tool • Leah’s work with Mavens, advocating for equal representation of women in advertising If you’re in marketing, advertising, or just want to write better, this episode is packed with insights from someone who’s been in the game for years. Watch now and subscribe for more conversations with industry leaders.