Corcoran’s Stephanie Anton on defining your company culture

This week on the RealTrending podcast, Tracey sits down with Stephanie Anton, president of Corcoran Affiliates. Stephanie joins us today to talk about understanding what your value proposition is — and what it’s not. She also talks about adopting the servant leadership mindset when developing a strong company culture, how the marketing is still shifting four years out of the pandemic’s onset, and their plans for international growth. Here’s a glimpse of what you’ll learn: Servant leadership boils down to truly getting in the trenches. Understanding and anticipating complex consumer dynamics drives our growth strategy. The pandemic shifted, and is still shifting, where people are moving and buying. Agents will always be adaptable and creative in their approach. Using AI in the right ways will help us access data and improve efficiency. Consumers now expect technology and education in their home-buying process. Related to this episode: Stephanie Anton | LinkedIn The Corcoran Group HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.