Cordell Burke on Creativity, Culture, and Ideas That Make Brands Stand Out

Rupert sits down with Cordell Burke to discuss creativity in modern advertising, building brands that stand out, and why purpose must be driven by action rather than words.Cordell Burke is the Global Executive Creative Director at Up There, Everywhere, bringing decades of experience in creative leadership across some of the world’s most respected agencies. Throughout his career, he has worked with major brands including American Express, Aviva, and Pret A Manger, developing campaigns that combine strategic insight with bold creative thinking.Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.