Core Competencies: The Rule of Three (or Four)

Trying to be everything to everyone is the fastest way to lose your competitive edge. In this episode, Allon Raiz explains why core competencies must be limited to three or four – and why anything more dilutes your ability to compete. He also challenges one of the biggest traps entrepreneurs fall into: mistaking effort, service, or pricing for true differentiation. Because if your advantage can be copied overnight, it was never an advantage to begin with.