Core Marketing Fundamentals - with Sean Castrina

Sean Castrina is an Entrepreneur, Bestselling author, Founder of the Weekend MBA and host of the 10 Minute Entrepreneur Podcast.  In this episode, you will learn What are the mandatory steps that all ecommerce businesses should follow when creating a marketing plan How does an ecommerce business know what marketing tactics to use Does it make sense to create a marketing calendar and if so, should this be something that is laid out for the entire year, semi-annually, quarterly or monthly Examples of some ecommerce brands that have used tried and true marketing strategies that any business can use as a model For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7  Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.