Corey & Cory Launch a WordPress Product Live - Session 3
from Post Status Podcasts Hosted by Cory Miller, Corey Masas
In this episode, Corey Maass and Cory Miller share the results of submitting their WordPress plugin, Crop.Express to the repo. As they continue to build their product live, they develop branding, messaging, and strategy to validate their business and cultivate an audience. Top Takeaways: Expanding Outwards. Repo offers inherent discoverability for WordPress products, but cultivating broader awareness is necessary for a product to succeed. Creating brand assets, a website, and a newsletter create conduits for growth. Feel Out Your Brand. Be cautious not to box yourself in with branding. Consider what feeling you want people to get when using your product. Go a little deeper and have a little fun exploring the solutions and feelings you hope to offer as you create your branding. Move from literal to conception to better understand what defines your business. Ring the Bell. Identify your customer’s problem and keep talking about it. Invite ideal users to talk about it. Leverage your personal platforms to highlight the pain point and how your product improves it. By telling that story and having others do the same, you start to build a case for your business. 🔗 Mentioned in the show: Crop.Express Bill O’Reilly Generate WP Canva Minesweeper Photoshop Stock Unlimited Fiver Instagram Unsplash YouTube PayPal Content Journey Zoom 🐦 You can follow Post Status and our guests on Twitter: Corey Maass Cory Miller (CEO, Post Status) Olivia Bisset (Intern, Post Status)
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What this episode covers
Corey Maass and Cory Miller have been working to build a WordPress product live. Their plugin, Crop.Express, has been submitted to the repo. They discuss the outcome of their submission and continue to develop features. In addition, they discuss building brand identity, cultivating awareness, and developing authority as a needed business.
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