Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 16

In this podcast episode, host Corey Maass and Michelle Frechette discuss their new initiative to create a collaborative WordPress plugin directory. They share their vision for a dynamic platform that goes beyond listing plugins to become a marketing resource fostering community growth and engagement. The discussion covers their approach to inclusive yet targeted guidelines, creative marketing campaigns, and leveraging networks like Post Status. Corey and Michelle also explore the potential for cross-promotion among members and outline their plans for a summer sale and engaging assets. If you're a WordPress plugin developer or business owner eager to connect and innovate, this episode offers a glimpse into an exciting new project and how you can get involved.Top Takeaways: Collaborative Directory Concept: Corey and Michelle are developing a WordPress plugin directory that emphasizes collaboration over competition. The goal is to create a platform where businesses can support each other and engage in joint marketing efforts rather than focusing on traditional affiliate models.Inclusive Yet Targeted Guidelines: They plan to establish guidelines that are inclusive but also target specific types of plugins and businesses. This approach aims to maintain quality while allowing for diverse participation.Cross-Promotion and Marketing: The initiative will include cross-promotion among participants. They plan to use creative marketing assets, such as memes and other visual content, to boost visibility and drive traffic to the directory.Community Engagement: There’s a focus on building an active community around the directory. Corey and Michelle propose using Slack and Post Status for discussions and idea sharing, and envision bringing in experts for talks and workshops to benefit members.Early Stage and Rapid Development: The project is in its early stages with a goal to move quickly, aiming for a summer sale and rapid development. They emphasize the importance of getting involved early and contributing ideas to shape the initiative's success.Mentioned In The Show:MexicanTrain.onlineZach Katz WS Form Post Status SlackWP Tavern OMG IMGStellar WPFreemiusLetter PeopleFiverrDeadpoolWolverineWordCamp USMahjongGravityKit🙏 Sponsor: WordPress.comBuild and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 🐦 You can follow Post Status and our guests on Twitter:Corey MaassMichelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧