Corey Lewis: Why Your Canceled Members Are Your Best Source of New Leads

🌎 Corey Lewis , owner of Extra Mile Fitness in St. Louis, Missouri and Two-Brain mentor, joins Mateo to break down how he hires, develops, and retains great coaches. They get into his walking interview process, how he onboards new staff before their first day, why past members are his best source of new leads, and the system he uses to bring canceled members back.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials: Corey Lewis (Instagram): https://www.instagram.com/corey_j_lewis/ Extra Mile Fitness (Instagram) - https://www.instagram.com/xtra.mile.fitness/Extra Mile Fitness(Website) - https://xm.fitness/ ---🔥 Show Notes- 0:00 — Intro & meet Corey Lewis of Extra Mile Fitness- 1:32 — The gym model and how it's evolved over 14 years- 2:00 — Why Corey diversified beyond group classes- 3:52 — How the hiring process has changed- 4:28 — Using a careers page and video submissions to filter candidates- 4:54 — Run a successful gym with Kilo- 7:00 — The walking interview and what it reveals- 8:19 — The second interview and what happens after an offer is made- 10:23 — Onboarding before the first day: gifts, welcome videos, and happy hours- 12:19 — What the first day actually looks like- 13:02 — The 3-month internship and coaching development program- 14:44 — The belt system and how it gives coaches a clear career roadmap- 15:52 — How Corey structures income so coaches can make a real living- 18:05 — Using past members as a lead source- 19:12 — The exit goal review and staying in touch after cancellation- 22:01 — Easy wins for gym owners looking to reactivate past members- 23:42 — Where to find Corey