Corey Quinn - The Benefits of Selling to Anyone, Not Everyone

Corey Quinn joined me on Ditching Hourly to discuss his excellent new book, “Anyone, Not Everyone.” In it, Corey shares insights on deep specialization, selecting a target vertical market, and using gifts like cookies to transform outbound marketing. Corey's Links:Anyone, Not Everyone by Corey QuinnDeep Specialization podcast by Corey QuinnCorey's Website0:00 - Episode intro0:17 - About Corey Quinn and his background 1:30 - Corey's ideal client: agency founders doing $1-5M and looking to specialize3:07 - Benefits of specializing in a vertical market vs. skillset5:17 - How to define a vertical market7:19 - Detecting traction in a potential vertical to specialize in11:33 - Identifying a vertical market that's the right size (2,000-10,000 businesses)15:25 - How specializing enables you to speak your target market's language 17:35 - Creating a "point of view" to differentiate beyond just positioning22:33 - Shifting from founder-led sales through deep specialization 25:09 - Using gifting (like cookies) to transform outbound marketing30:42 - Creating an ongoing gifting campaign, not just a one-time gift32:21 - Reaching your target market in multiple channels beyond just gifting37:46 - The multi-million dollar cookie budget that drove Scorpion's growth41:17 - Adapting this approach for smaller shops through focus and consistency45:01 - Advice for soloists: specialize, do thought leadership, focus on dream clients48:54 - Consistently engaging with a target industry year after year to build trust50:34 - Where to find Corey's book and other free resources ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!