Cornell Hospitality Quarterly - Identifying the Attributes of an Effective Restaurant Chain Endorser

Glenn Withiam talks to Vincent Magnini about his article, "Identifying the Attributes of an Effective Restaurant Chain Endorser" published in the May 2010 issue of Cornell Hospitality Quarterly.

Episode metadata supplied by the publisher feed · Published Feb 28, 2011

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Cornell Hospitality Quarterly - Identifying the Attributes of an Effective Restaurant Chain Endorser

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