Coronation Street and Emmerdale boss on the future of soaps

Whenever a cast member leaves, or a major storyline breaks in Coronation Street or Emmerdale, it’ll be Iain MacLeod’s name in the headlines.With a 20 year career in soaps, Iain is now Creative Director of Continuing Drama at ITV and ITV Studios.“I like the immediacy of it, it’s exciting, fast-paced and every day you’re making television.”In this week’s This Is MediaCity he explains how a background in radio journalism still influences his work today.Fresh from the success of CorrieDale, he’ll talk about how difficult it was to make and if this signalled future crossovers between the soaps.The wide-ranging interview touches on his respect for Hollyoaks and its innovation; facing viewer criticism; and advice for those wanting a career in the industry.“We want to be forward facing. We want to retain as much of Tony Warren’s DNA in the show as makes sense for the 21st Century and as much classic Emmerdale. We’ll keep pushing forward, but sensitively.”And a little exclusive easter egg - will scriptwriters manage to insert a brand new word into Corrie?#CoronationStreet #CorrieDale #Emmerdale #Soaps #Hollyoaks #Drama #MediaCity Hosted on Acast. See acast.com/privacy for more information.