Coronavirus Highlighting Values, Missions, and Purpose Driven Businesses

COVID-19 has brought a new consciousness that goes far beyond compensating for a company's negative impact on people and the planet. Consumers are reassessing what they value the most, turning their backs on excess buying and demanding more from the companies they purchase from and work for. Businesses need to embed sustainability into their values, focus on diversity and inclusion and embrace digital transformation as the world moves through and beyond the pandemic. In the context of significantly reduced purchasing power, continued resource scarcity and health and economic uncertainty, companies must distill the core purpose of their existence and demonstrate why consumers and shareholders should care that they exist at all.  Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.