Corporate Activism or Calculated PR? What's Has Been Revealed About Big Business

In 2020, some of the world’s biggest companies rushed to speak out—while others stayed silent. But why?In this episode, we analyse corporate behaviour during one of the most intense social moments in recent history. Using academic research and real hiring data, we break down the difference between companies that spoke early, those that waited, and those that said nothing at all.Was it genuine conviction—or strategic risk management?We uncover how internal culture, executive incentives, and external pressure shaped corporate responses—and what actually changed after the headlines faded.If you’ve ever wondered whether corporate activism is real or just PR, this episode gives you the tools to tell the difference.