Corporate communications and using data to create better content, with Cameron Pegg

Communications professional and content strategist Cameron Pegg is Rachel & Lynne's guest this week. Cameron talks about how his time at university helped him create better stories and what his early career in corporate communications taught him.  Cameron talks about: The value of storytelling to create content Securing bylines while still at uni What he learned from working in radio Developing courses with Communication and Public Relations Australia How offering content strategy helps you charge more What data journalism means and how statistics and infographics make for better storytelling Working with graphic designers Connect with Cameron on LinkedIn: https://www.linkedin.com/in/cameronpegg/ or via his website: https://cameronpegg.com.au/  Don't forget it's the last couple of weeks to buy tickets for The Content Byte Summit, where you can learn about future-proofing your freelance business, from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au   Find Rachel www.rachelsmith.com.au  Find Lynne www.lynnetestoni.com     Rachel's List www.rachelslist.com.au   Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details.  Episode edited by Marker Creative Co www.markercreative.co