Corporate CPR Episode 100: How Communication Might Be Killing Your Organization

On today’s episode we are talking about how communication might be killing your organization.Pam Hurley, PhD, is the founder and president of Hurley Write, Inc., a certified women-owned small business. Pam’s teaching style has been described as “energetic” and “straightforward.” Indeed, many clients credit Pam with giving them the strategies they needed to start thinking critically about their own writing. Episode Highlights:Impact of Effective Writing: Effective writing plays a critical role in shaping an organization's reputation, customer relationships, and financial success. Poor writing can lead to confusion, questions, and damage to the company's image.Undervaluation of Writing Skills: Many organizations undervalue the importance of writing skills, expressing a need for quality documents while neglecting to invest in the development of their employees' writing proficiency. There is an assumption that a college education ensures adequate writing skills.Time and Cost Consequences: Poor writing has not only communication quality implications but also significant time and cost repercussions due to repeated document iterations and reviews. This is especially noticeable when employees, such as project managers, are burdened with excessive reviewing responsibilities that detract from their primary roles.Equal Rigor for Internal Communication: Internal communication, encompassing emails and other documents, deserves the same level of scrutiny as client-facing communication. Miscommunication internally can lead to problems, impacting relationships and rapport within the organization.Audience-Centric Writing: Deep understanding of the audience is crucial in effective writing. Knowing the attributes, relationships, and context of the reader aids in tailoring the tone, voice, and content appropriately. This prevents misunderstandings and enhances the overall effectiveness of communication, both internally and externally.Pam’s Top 3 Takeaways for the Audience:1. Think of the organization in terms of the communication. Is there an organizational problem? Do you have a communication standard in place?2. Writing should be part of your overall strategic plan for the company. 3. Always think about the planning of your documents. How to Connect with Pam:Website: https://www.hurleywrite.comLinkedIn: https://www.linkedin.com/in/hurleywrite/