Corporate CPR Episode 93: How You Can Understand Your Digital Health And Why It’s Important

On today’s episode we are talking about how you can understand your digital health and why it’s important. Sharon Park is a visionary leader and a seasoned marketer with over 15 years of experience in the digital marketing industry. She has a proven track record of building profitable and scalable marketing programs for B2C and SaaS companies, leveraging her deep expertise in Google Ads, AI, and ML. She is also a passionate entrepreneur and a recognized influencer in the MarTech space, with a mission to empower medium and enterprise businesses with cutting-edge marketing technology.As the CEO of Sage Digi, Sharon leads an elite team of marketing consultants specializing in performance advertising campaigns and analytics infrastructure. She applies her pattern recognition of Google's algorithms and her innovative approach to storytelling to create growth engines that catapult lead generation and retention performance. Key Takeaways:Understanding Digital Health: Digital health encompasses various aspects, but in this context, it primarily refers to website health and digital marketing performance, including organic and paid traffic.Assessing Website Health: To determine if your website is healthy, start by checking your domain authority score using tools like SEMrush. This score indicates how Google views your website's importance.Balancing Organic and Paid Traffic: For businesses, achieving a balance between organic (unpaid) and paid traffic is crucial. A 50-50 ratio between the two is a good benchmark for companies with substantial revenue.Connecting Strategy to Revenue Growth: Align your website and paid advertising strategy with your company's revenue goals. Monitor metrics like Google Ads impression share to ensure you're winning auctions and reaching potential customers effectively.Focusing on the Funnel: Implement a full-funnel marketing approach, starting with building brand awareness at the top of the funnel, followed by nurturing leads in the middle, and closing sales at the bottom.Resilience Through Brand Building: Investing in top-of-funnel marketing builds resilience during economic downturns by establishing trust and recognition among your target audience.Avoiding Corporate Mortality: Protecting your performance budget and consistently investing in mid to upper funnel marketing can help your business weather tough times and maintain a competitive edge.Avoiding Common Mistakes: Avoid relying on multiple sources of revenue data, getting stuck in analysis paralysis, or failing to ask tough questions about website health and performance.The Timeline for SEO: Understand that SEO is a long-term strategy that requires consistent effort and patience. Results may take months or even years to materialize, but the investment is worth it.Choosing Advertising Platforms: When starting with advertising, prioritize platforms like Google Ads for immediate returns. As you generate profits, expand into awareness-building channels like LinkedIn or display advertising.Top 3 Takeaways:The time to get started on your digital health is now.Don’t do it by yourself. Bring on an agency you trust and who pledges transparency to you.Create content (a newsletter, a blog, a webinar). It pays dividends in the future. How to connect with Sharon:LinkedIn: https://www.linkedin.com/in/presidentsharon/           Website: https://sagedigi.com/