Corporate Event Food + Beverage Strategy with Tommy Halverson

In Episode 3 of The Show Must Go On, Annalee sits down with Tommy Halvorson, founder and owner of The Fire Society, the hospitality group behind Foxtail Catering & Events, Radish Workplace Services, Tonic Beverage Catering, and Wolfsbane. With more than two decades of experience building hospitality businesses and executing complex events, Tommy brings an operator’s perspective to what great corporate event catering actually requires. They unpack why corporate event food and beverage should be approached as part of the event strategy. Tommy explains why caterers need to understand the experience you are trying to create and what separates an order-taker from a true strategic catering partner. The conversation also gets into one of the biggest misconceptions around event food and beverage budgets... That the food itself is only one piece of the cost. He dives into the realities that bringing a restaurant-quality experience to a temporary environment affects catering costs. And then there are the stories you only get from someone who has done the work. Like building nearly 400 delicate potato “nests” for a wedding and figuring out how to transport them 90 miles without destroying them. Find resources and more from this episode at bash-creative.com/podcast