Corporate Storytelling - Pass It Down CEO & Founder Chris Cummings

Company history, the founding story, and the why of your organization can anchor your decisions and make clear where to innovate. Often you need to go back before you go forward. Chris Cummings, CEO & Founder of Pass it Down, helps institutions transform their archives and history into interactive digital storytelling experiences. We chat about the importance of history, the future of museums and why the future often begins in the past.