Corporate Strategies for Beauty and Personal Care

Beauty and Personal Care sales grew stronger in 2010, but economic recovery remained fragile in mature markets, states Serena Jian, senior company analyst for beauty and personal care at Euromonitor International. Beauty and personal care companies with a diverse international presence will fare well during economic recovery because of slow growth in mature markets. However, companies should not focus mainly on emerging markets. Although emerging markets' sales are stronger, mature markets still account for most revenue in larger beauty and personal care companies.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.