EPISODE · Nov 17, 2022 · 11 MIN
Corporate Sunk Costs: What is Their Impact on a Company's Bottomline?
Marius Guenzel, Wharton Assistant Professor of Finance, joins Wharton Business Daily to discuss the "sunk-cost" fallacy, his new research on the topic, and the mistake business leaders make in this area. Hosted on Acast. See acast.com/privacy for more information.
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Corporate Sunk Costs: What is Their Impact on a Company's Bottomline?
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