EPISODE · Mar 18, 2025 · 19 MIN
Corporate sustainability and greenwashing: Navigating the fine line
from We Mean Business · host BizJournalism
In this episode, Ananya Bhargava interviews Dr. Jacob Bethem, a professor at the School of Sustainability at Arizona State University. Focusing on the issue of greenwashing, the discussion explores how companies make sustainability claims, the challenges in distinguishing genuine efforts from marketing tactics, and the role of third-party certifications and regulations in promoting transparency.
What this episode covers
In this episode, Ananya Bhargava interviews Dr. Jacob Bethem, a professor at the School of Sustainability at Arizona State University. Focusing on the issue of greenwashing, the discussion explores how companies make sustainability claims, the challenges in distinguishing genuine efforts from marketing tactics, and the role of third-party certifications and regulations in promoting transparency.
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Corporate sustainability and greenwashing: Navigating the fine line
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