Cortney Freshwater, VP, People at Messari

Innovative HR Transformations with Cortney: From Military to CryptoIn this episode of the Built by People Podcast, the host interviews Cortney, who shares her diverse career journey from the Army National Guard to the corporate world, spanning roles in the beauty industry, tech, and crypto. Cortney discusses a major restructuring at her current research organization, resolving challenges by shifting from isolated verticals to a unified talent pool. She details the resistance faced from both leadership and analysts, highlights the successful seven-month change process, and reveals the positive impact on recruitment, retention, and customer service. Cortney concludes with insightful advice on staying ahead in the AI landscape.00:00 Introduction to the Built by People Podcast00:38 Meet Cortney: A Journey from Army to HR01:27 Challenges in Scaling and Organizational Structure03:00 Resistance and Overcoming Challenges04:36 Steps to Transition and Unexpected Obstacles05:52 Measurable Results and Impact07:05 Parting Advice and Closing Remarks