Cory Berger, Grey Group Worldwide

This week on Hidden Layers, I sat down with Cory Berger, Grey Group’s Worldwide Chief Marketing Officer, to discuss the role data and technology play in the creative process and how the coronavirus has changed the way brands approach marketing. Grey Group is the renowned, much-awarded advertising and marketing agency that has offices in 96 countries and counts one-fifth of the Fortune 500 as clientele. Berger and I spoke about how the coronavirus has necessitated a change in approach for many brands, and how Grey Group has helped them craft messaging that reflects the world we currently live in. We also explore how Grey Group utilizes data and AI in its own business, from informing the creative process to helping brands maximize the value of AI to demonstrating value to clients such as Procter & Gamble and Volvo, and the role that Berger’s own daughter played in developing the #DistanceDanceChallenge.