COSE Arts Network - Brand Marketing for Artists - Rosemary Breehl - May 16, 2007

The definition of a brand is a unique claim of distinction. Once you've successfully differentiated yourself, you've separated yourself from your competitors and assumed the leadership position! In the end, the effort will be worth it. Whether you're an artist or the CEO, developing your personal brand will help you prosper. And more importantly, you'll know who you are while you're doing it. Presenter Rosemary Breehl is a Certified Brand Strategist and president of Breehl, Traynor & Zehe, a Brand Development and Marketing Communications firm in Cleveland.