Costruire un brand? È tutta un'altra... casa! Casi e strumenti per progettare l’identità di marca.

from Smau Academy · host Erika D'Amico

In questo workshop vi spiegheremo perché il brand, proprio come una casa, vive di cio? che accade al suo interno, cosi? come si trasforma sulla base del suo rapporto col contesto esterno: dall'Employer Branding alle strategie per aumentare le performance della marca, ogni attività inerente all’identità del brand segna il suo percorso di successo. Il workshop è a cura di Erika D'Amico + Emanuela Ciuffoli di Hoepli. Buon ascolto!

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This episode was published on April 3, 2023.

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