Coty Withdraws Avon Bid

Coty recently withdrew its bid for Avon, leaving questions in the beauty and personal care industry about what’s next for the company. Oru Mohiuddin, company analyst for beauty and personal care at Euromonitor, states that other acquisition targets could be sought out by Coty. Revlon and Natura, the other potential targets, are not as well-positioned as Avon, which would have provided Coty an entry into the Latin American market and a presence in colour cosmetics. Mohiuddin states that the withdrawal may be an attempt to coerce Avon into accepting the bid.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.