Could Adam Silver Be Looking To Shorten Quarter Lengths To 10 Minutes?

Turning to the NBA for a moment, the Rockets have turned things around drastically in their two year span under Coach Ime Udoka's tenure as head coach. Trailing behind the Oklahoma City Thunder who leads the Western Conference, the Rockets are second in the West with a standing of thirty-two wins followed with only fourteen losses thus far. With viewership and ratings becoming a huge topic around the league, recently just yesterday NBA's Commissioner Adam Silver tossed around the idea of tampering with the total number of minutes played in the league's games. Aiming to raise ratings and views the commissioner suggest two minutes cut at the end of every quarter therefore, instead of playing twelve minute quarters with a total of forty-eight minutes of playing time players would play ten-minute quarters with a total of only forty minutes. Sean and Brian take a moment along with listeners in discussion of is it really needed to cut the game's minutes or does this appear to be another gimmick by the NBA?